Have you ever considered raising your online advertising rates drastically to see what the outcome would be, but were afraid to give it a try? Well, I am going to be your guinea pig. Last week, I increased my rates for banner ads, sponsored posts, text links and doubled my rates for contextual links. Contextual Links Contextual [...]
How to Charge for Online Banner Advertising
As bloggers, we deal a lot with the selling of text links, but not so much with banner ads. As we discussed earlier, small blogs typically use fixed pricing models, so how do we know what to charge for banner ads? This discussion identifies several factors for helping you set rates for online banner ads. [...]
Sponsored Post – Are you getting ripped off?
As marketers and link builders stray from the traditional home page or sidebar text link, their efforts focus on buying a sponsored post from bloggers. This seems to be the hottest topic in the blogging community at the moment, with offers ranging from free to just barely reasonable. We are searching for clarity on what [...]
Online Advertising Pricing Models
This blog is an online advertising resource for small bloggers, which means we don’t discuss CMP much, but it’s still necessary to understand the different pricing models that advertisers may offer you for banner advertisements. CPM (cost per mil / cost per 1,000 impressions) CPM is “cost per thousand” ad impressions, an industry standard measure [...]
What is a Blog Product Review?
When a blogger reviews a service, product or website, they are investing time to promote for someone else. Time is money for bloggers. Do you know how much to charge for a product review and how much time it will take to produce a worthwhile review? What is a Product Review? Bloggers are often presented [...]
Should I do Link Exchanges?
One of the most important factors to improving your SEO (Search Engine Optimization) is gaining quality links that point to your website. The practice of link exchanges can help achieve these backlinks. Obtaining Links to a Website There are 3 primary ways of obtaining links to your site. 1. Organic or natural growth This is [...]
What is a Sponsored Post?
A sponsored post is when a blogger receives payment to publish an article provided by the sponsor. The article is known as a sponsored post. Sponsored posts gaining in popularity Sponsored posts are becoming more widespread than a traditional text link in the sidebar or footer. Google continually strives to combat links meant for SEO [...]
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Joelyne: you didnt mention 'nofollow' links. Just wonderi...
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jeff: This is a great article and very informative,thank...
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AdUnleash: This is really good info as it can be confusing an...
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Ryan: Jason - excellent insight, thank you! You referen...
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Matt: Hi Jason, I read your post and pricing criteria...
Jason Castellani
Manage 5 websites and too many social profiles to keep track of. And I have deemed myself worthy of sharing my experiences with blog advertising for beginners.
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