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Online Advertising

Raising Your Online Advertising Rates

Have you ever considered raising your online advertising rates drastically to see what the outcome would be, but were afraid to give it a try?  Well, I am going to be your guinea pig.  Last week, I increased my rates for banner ads, sponsored posts, text links and doubled my rates for contextual links. Contextual Links Contextual […]

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banner advertising

How to Charge for Online Banner Advertising

As bloggers, we deal a lot with the selling of text links, but not so much with banner ads.  As we discussed earlier, small blogs typically use fixed pricing models, so how do we know what to charge for banner ads?  This discussion identifies several factors for helping you set rates for online banner ads. […]

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online advertising

Online Advertising Pricing Models

This blog is an online advertising resource for small bloggers, which means we don’t discuss CMP much, but it’s still necessary to understand the different pricing models that advertisers may offer you for banner advertisements. CPM (cost per mil / cost per 1,000 impressions) CPM is “cost per thousand” ad impressions, an industry standard measure […]

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